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H&M X ERDEM






The new H&M designer collaboration with Erdem, a London based brand that was established in 2005, just hit the stores about a week ago.

Erdem Moralioglu, the designer, has stayed true to his coveted catwalk looks with many romantic garments and classic floral pieces like adrogynous suits, beautiful ballgowns and blazers for every occasion. But the question remains; how can you style these wanted by many and limited items good enough any time on the day without making yourself look like a store mannequin ? The answer is below:





The nineties look. Denier tights are optional but if you choose to wear them prefer skin tone or plain black ones.

1./ 4. ERDEM X H&M. 2. Tory Burch "Chelsea" curb chain leather shoulder bag. 3. Gucci mid-heeled ankle boots.


The collection's cornflower-blue knit matches well with a black leather skirt and red leather boots that create an edgy look with basic items that every woman owns.

1. H&M X ERDEM knit. 2. Gucci genuine leather purse. 3. Gyunel knee length pencil skirt. 4. Victoria Beckham red leather boots.


This floral silk dress is the best in the collection and the Louboutin shoes give a real 

sense of occasion. Add dark red for color.


1. H&M X ERDEM. 2.Nordstrom crystal flowel box clutch. 3. H&M X ERDEM 

earrings. 4. So Kate Booty 120 black leather Christian Louboutin ankle boots.







A white feminine shirt with pleated sleeves is a must - have especially if you own a 

yellow, or other colourful pants. You can wear it from early in the morning till the stars 

appear.


1. Derek Lam wide cuff trouser. 2.3.4. H&M X ERDEM. 



There are many other pieces that will trigger your interest. You can find them all in 

H&M stores worldwide and online but be aware of the lines and the limited amount of

 them, as they will dissapear in a blink of an eye. A part of the collaboration is the first 

menswear line of the designer with suits, that as he said looked amazing in both men

 and women. He also said that his aim was to create pieces that have a permanence 

which is also the antithesis of this idea of what fast fashion is "Anything but boring" . 


                                            
                                            "Always Spring"











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